Exhibitions continue to be an important part of Precision Solutions’ marketing strategy. Robin Addison, head of Precision Solutions, explains: “Even in this digital age there is no substitute to physically seeing equipment, often in a working environment. Major capital purchases can take many months to complete and seeing equipment at an exhibition, combined with the opportunity for visitors to have face-to-face discussions with experts about their own specific applications is very often the first stage in this process.”

“We aim to attend the major exhibitions around the world, either directly or through our network of preferred suppliers“, he continued. “This approach continues to bear fruit – at the Optatec exhibition held in Frankfurt earlier this year we had meetings which have led to a formal RFQ for our INTERFIRE II interferometer being issued. An added benefit is that exhibitions also provide an environment in which we can network with other exhibitors who may also be potential customers.”